BOOK REVIEW: My My! ABBA Through the Ages by Giles Smith

This article was originally published in The Big Issue in June 2024. 

My My! ABBA Through the Ages, Giles Smith, out now, Gallery UK, £18.40

It’s perhaps easy to forget that ABBA’s now immovable status as one of the greatest acts in pop history wasn’t always a matter of consensus.

Prior to the critical rehabilitation that began – gradually, cautiously - in the early ‘90s, ABBA were generally discarded as a lazy punchline for every sniggering joke about ‘70s kitsch. Terminally naff, hopelessly uncool, they were considered at best a ‘guilty pleasure’ couched in face-saving irony.

These days, anyone who still subscribes to that objectively wrong opinion is regarded with pity and suspicion, but how did we get here? How did ABBA defy the naysayers and emerge triumphant as a universally beloved treasure?

As the witty and perceptive music critic Giles Smith points out in this enjoyable semi-autobiographical meditation on what it means to be an ABBA fan, ABBA themselves did nothing to encourage their revival. They split without fanfare in 1982, quietly got on with their lives, and just watched from the sidelines as everyone eventually realised that they deserve our utmost respect.

Smith was twelve and immediately smitten when he watched ABBA win Eurovision in 1974, but over the next few years he gradually became aware that here was a love that dare not speak its name within earshot of ‘credible’ music fans. 

He understood why hipsters felt that way – the outfits, the grinning, the occasional lapses into outright shlock - but he still couldn’t quite work out why ABBA were always written off as mechanical purveyors of commercial pop.

No one ever criticised the Beatles, the Beach Boys and Phil Spector – three of ABBA’s main influences – for being commercial, so why weren’t these self-evident pop geniuses afforded any respect during their chart-topping imperial phase?

Short answer: rock critic snobbery, sexism and casual xenophobia. ABBA didn’t fit into the ‘authentic’ Anglo-American narrative.

That said, Smith’s penetrating odyssey isn’t defensive in the slightest. It’s written with love and wry self-awareness, it analyses some of ABBA’s signature songs in commanding, rapturous detail while affectionately needling some of their more questionable decisions. 

This is a book written by an ABBA fan, a pop fan, someone who understands what it means to be in thrall to this music and the absolutely vital minutiae surrounding it.

It’s ABBA gold.